![]() ![]() Whenever you post a new Story to Instagram, you automatically “skip the line” in your followers’ feeds. IG Stories put you front-and-center in followers’ feeds Here are some key reasons why Stories should be a top priority for growing a company account. In fact, recent Instagram stats note that 50% of Instagram users have visited a website to make a purchase after seeing it in Stories. It goes beyond getting your brand in front of the right audience. The benefits of integrating Stories into your content strategy are well-documented. Think of Stories as a sort of secondary, exclusive feed of content for your most dedicated followers. Meanwhile, unique captions, overlays and custom music give your Stories a creative touch. Users can reply to your Stories via DMs or through interactive elements such as polls and stickers. ![]() These Highlights then appear on your profile right above your regular feed. While Stories expire after a day, you can save your best slideshows as Stories Highlights. This signals to your followers that you have fresh content to check out. Whenever you publish a new Story, a purple and orange ring appears around your profile picture. Photos present themselves for seven seconds by default, while videos can be up to fifteen seconds long. Stories act as a sort of slideshow, with each photo or video uploaded to your feed representing a new slide. Your Stories content is separate from your traditional feed. Instagram Stories are a feed of photos (or videos) that disappear from your profile after 24 hours.
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